The elastic-plastic-viscous lithosphere
Plate flexure and lithospheric rheology loading of an elastic plate
The plate tectonic theory assumes that plates are moving rigidly floatting on the underlying mantle. In reality, on geological time scales, plates react elastically upon vertical loading whereas mantle behaves as a viscous fluid to accommodate the flexure of the plate.

Causes for flexure of oceanic lithosphere:
•Seamount loading
•Loading by oceanic plateaux
•Sediment loading
•Bending of the plate at subduction zones

Causes for flexure of continental lithosphere:
Sediment loading and unloading
Loading/unloading by inland glacier during/after ice ages
Loading by thrust sheets
Buckling of the crust due to plate collision
Underplating of continental lithosphere
Small-scale flexure of sediment beds by igneous intrusions

The pictures on the right illustrate the flexure of the lithosphere under Iceland. The Bouguer anomaly map shows a strong negative anomaly which is due to a deficit of mass which relates to the flexure of the oceanic lithosphere.

Bouguer anomalie: Difference between what gravity is at a particular location, and what it ought to be at that same location from the reference ellipsoid (near sea level) based on latitudinal positions).